Lawrenceburg, Tennessee. 1952.

That’s where the Mobley story began.

CD Mobley and his son, Chris Mobley Sr., began their journey in retail in Lawrenceburg before moving to Fulton, Mississippi and later Tupelo.

In 1971, the family made its way to Tuscaloosa, Alabama, opening The Varsity Shop on University Boulevard.

Over the next several decades, the business grew alongside the community it served. In 1985, the company became Mobley & Sons and moved to McFarland Boulevard, establishing itself as one of the South’s most respected destinations for men’s clothing.

For generations, customers came to Mobley for suits, sport coats, shoes, gifts and service they could trust.

But what kept them coming back was never just the clothing.

It was the relationships.

Customers became friends. Families grew up together. Fathers brought in sons, and eventually those sons brought in sons of their own.

Relationships built over years became relationships built over generations.

And that became the foundation for everything that followed.

The Next Generation

In 2017, Christopher Mobley Jr. joined the family business after graduating from The University of Alabama.

He respected what had been built before him, but also saw an opportunity to introduce Mobley to a new generation.

Customers were dressing differently, working differently and living differently. The store began evolving.

Around the same time, an idea born among friends in Tuscaloosa would help change the trajectory of the business.

Christopher had created a collection of Alabama basketball apparel featuring the phrase “Tide Hoops” in script. One day, looking at the design, he realized removing the word “Hoops” left behind something even stronger:

Tide.

That simple script became one of the most recognizable logos in Alabama apparel.

As demand grew, the family opened a second Tuscaloosa store near The University of Alabama in 2019. To connect the two while still differentiating, they decided to open the store under the Christopher Mobley name.

Christopher Mobley combined performance clothing, collegiate apparel and a modern retail experience built for a younger generation.

Its crest featured an M and the Roman numeral III, representing three generations of the Mobley family in the clothing business.

Then the world changed.

COVID accelerated changes already taking place in menswear. Customers embraced performance fabrics, versatile wardrobes and online shopping.

Mobley evolved with them.

Christopher Mobley became a destination on Alabama football weekends and helped establish the family as a leader in collegiate apparel, while the original Mobley & Sons continued its tradition of tailored clothing, sportswear and grooming.

At the same time, decades of relationships in Tuscaloosa were beginning to create opportunities somewhere else.

From Tuscaloosa to Athens

Through football weekends, weddings, road trips, customers and friendships, Athens, Georgia had long felt connected to the Mobley family.

In 2022, Mobley opened its first Athens location in Five Points.

Three years later, the company expanded again with the opening of its Downtown Athens flagship.

What began in Lawrenceburg and grew up in Tuscaloosa now had another home.

And by 2026, something had become increasingly obvious.

Customers didn't think about Mobley & Sons and Christopher Mobley as two separate businesses.

Neither did we.

The future wasn't two brands.

It was one.

Mobley & Sons and Christopher Mobley were united under a single name:

Mobley.

The Christopher Mobley store near campus had accomplished exactly what it was created to do. It introduced a new generation to the family business, launched new ideas and helped shape what Mobley would become.

In March 2026, the family closed that location and consolidated the Tuscaloosa business under one roof at the company's flagship on McFarland Boulevard.

Today, Mobley Tuscaloosa and Mobley Downtown Athens share the same name, philosophy and standards, bringing together custom clothing, luxury menswear, collegiate apparel, grooming and hospitality.

But somewhere along the way, the family began to understand something else.

Clothing Was Just the Beginning

For generations, clothing gave us a reason to know people.

The real business was always relationships.

Knowing someone's name when they walked through the door. Knowing their family. Being there for weddings, graduations, football weekends and milestones.

Introducing people who should know each other.

Creating a place where people felt like they belonged.

And eventually, those relationships began creating opportunities far beyond clothing.

Captain's Club

In 2024, the family introduced Captain's Club on Lake Tuscaloosa.

The idea was simple:

Create a place people genuinely wanted to be.

A waterfront destination built around boating, dining, recreation and life on the lake. A place where families and friends could gather, celebrate and spend time together.

It wasn't a clothing store.

But the philosophy behind it felt very familiar.

The Westerfield Club

The following year brought an even larger opportunity.

In 2025, the Mobley family joined a group of partners in acquiring and reimagining NorthRiver Yacht Club.

That shared vision became The Westerfield Club.

Built around golf, dining, family, hospitality and community, Westerfield became another kind of gathering place — and a canvas for something much larger.

A place where generations can gather, relationships can grow, and experiences can be created across nearly every part of life.

For the Mobley family, Westerfield represented another opportunity to invest in the same principles that had guided the family for generations: relationships, hospitality and bringing people together.

Around the Table

Some of life's best relationships are built around a table.

The next chapter brought the family into restaurants, each with its own personality and reason to exist.

El Royale Cafe.
Slim's Pizzeria.
George's on Highland, coming January 2027.

Three distinct restaurants built for different moments around the table.

Different concepts. Different occasions. Different experiences.

The same purpose: create places that elevate lives and bring people together through extraordinary, relationship-driven experiences.

Our World

Today, the Mobley story extends beyond any one storefront, restaurant or club.

Together, these businesses, partnerships and places are becoming part of something larger — a world built around relationships, hospitality, community and experiences shared with the people who matter most.

Mobley Tuscaloosa.

Mobley Athens.

The Westerfield Club.

Captain's Club.

El Royale Cafe.

Slim's Pizzeria.

George's on Highland.

Retail. Golf. Dining. Recreation. Hospitality.

Different businesses.

One world built around people.

From One Generation to the Next

The businesses have changed considerably since 1952.

The world has too.

But the reason behind what we do hasn't.

Take care of people.

Build real relationships.

Create places people genuinely want to be.

Bring people together.

And build something worth passing down.

From Lawrenceburg to Tuscaloosa.

From Tuscaloosa to Athens.

From the clothing store to the clubhouse, the lake and the dinner table.

What began as a family clothing store more than 70 years ago has become something much bigger.

A collection of brands rooted in the South.

Built around relationships.

Driven by hospitality.

Inspired by community.

Designed to bring people together.

And built for generations to come.

This is Mobley.